Hi Denis & Tony,

First impressions usually count and I hope you think this new logo is the way forward as you roll out your membership plans. The old shamrock logo was a good start, but it is old fashioned and unclear. People who didn't know your company were reading it as AMII and had no means of knowing what it stood for. In view of your intentions I felt the logo had to inspire confidence and be unambiguous in its interpretation. As it is now, it works well on web, stationery, vehicle decals and lapel badges. I believe it gives a really fresh, clean image and will make you stand out in the road safety arena. Please contact me with your thoughts ASAP.

Regards,

David